Sales manager
Interior design and renovation studio.
Location: Singapore
About the Company
Our client is a Singapore-based interior design and renovation studio delivering end-to-end residential projects — from concept development to execution.
The company focuses on personalised interiors, strong client experience, and close collaboration between sales, design, and operations teams to ensure smooth project delivery and long-term client satisfaction.
Role Overview
The Sales Manager is responsible for driving revenue growth, managing the full sales cycle, and leading the sales team to deliver a consistent, high-quality client journey.
This role combines hands-on client engagement with team leadership and close collaboration with designers and operational teams to ensure realistic scoping, accurate pricing, and smooth project onboarding.
Key Responsibilities
Sales Strategy & Client Engagement
Develop and execute sales strategies to meet monthly revenue targets;
Lead high-value client consultations and presentations;
Guide the team on understanding client needs, design preferences, budgets, and timelines;
Build and maintain long-term relationships with new and returning clients;
Improve sales scripts, consultation frameworks, and closing processes.
Quotation, Pricing & Deal Structuring
Oversee quotation preparation and pricing accuracy;
Ensure a strong understanding of renovation cost components within the team;
Approve pricing adjustments, discounts, and package structures;
Maintain healthy margins across all deals;
Drive strategic upselling to increase overall project value.
Sales Team Leadership & Performance Management
Lead, coach, and motivate the sales team to exceed KPIs;
Conduct regular training on sales skills, product knowledge, and design fundamentals;
Monitor pipeline movement, follow-up quality, and consultation standards;
Set KPIs, review performance, and implement improvement plans;
Foster a collaborative and performance-driven sales culture.
Sales Administration & Reporting
Ensure CRM accuracy and disciplined usage;
Review weekly and monthly pipeline and revenue forecasts;
Oversee quality project handovers from sales to operations;
Provide insights on sales trends, performance gaps, and process improvements.
Cross-Functional Collaboration
Work closely with designers to assess scope feasibility and project alignment;
Liaise with suppliers and contractors to stay updated on materials and pricing;
Support marketing with insights on lead quality and market behaviour;
Align sales commitments with operational capacity.
Market & Product Knowledge
Stay updated on interior design trends, renovation pricing, and competitor benchmarks;
Maintain strong knowledge of the company’s project portfolio;
Understand renovation regulations and technical requirements (training provided);
Analyse client behaviour to refine sales strategy.
Requirements
3–7 years of sales experience, ideally in interior design, renovation, or related fields;
Proficiency with CRM systems and office productivity tools;
Proven track record of closing high-value deals;
Experience managing or mentoring sales teams;
Strong negotiation, communication, and interpersonal skills;
High numerical accuracy for quotation review and approval;
Strong organisational skills and ability to manage multiple pipelines.
Nice to Have
Background as a senior interior design sales consultant or team lead;
Technical understanding of renovation materials and costing;
Ability to read floor plans (trainable);
Multilingual communication skills.
- Department
- Sales & Marketing
- Role
- Senior sales manager
- Locations
- Singapore
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